juan bracamonte
Graphic Design
experience(s)
Throughout my career, I have worked in both the private and public sectors, ranging from organizations with hundreds of thousands of employees to startups with fewer than fifty.
This wide variety of experiences, with different dynamics, systems, human groups, and needs, has made me skilled at knowing when to take extra time for a more playful and relaxed development and when to understand that you have to get down to work because you have to finish everything by yesterday.
Years active:
2022 - present
Main programs used:
channext
In my more than two years working for Channext, I not only found one of the best human groups I know but also a great space to develop my creativity, strengthening the brand in the process.
When I joined, the graphic identity was not very defined, so during these years, we developed and refined it, both the corporate identity and the one of the podcast we created, Partnerships Unraveled.
Due to the high volume of work, we found and hired different amazing design interns: Katya, Joana, and Megan.
Being their manager has taught me a lot and I am very proud to have been part of their development as designers and professionals.
Brand
consistency
At Channext, I rebranded and enhanced the company’s visual identity, giving it a fresh, cohesive look and feel.
This new branding is consistently implemented across all content, including social media posts, presentations, videos, and landing pages. The revitalized brand not only improved aesthetic appeal but also ensured uniformity and professionalism in every piece of content we create, significantly boosting our market presence and engagement.
decks &
presentations
At Channext, I craft numerous presentations for both internal and external audiences.
From complex data-driven displays to creatively inspired showcases. Whether it is simplifying complex concepts or captivating audiences with imaginative visuals, I approach each presentation with dedication and finesse.
These experiences not only hone my presentation skills but also enrich my ability to communicate effectively across diverse audiences.
apparel &
space design
Something I really enjoyed working on at Channext was the development of merchandise such as t-shirts, sweatshirts and beanies, and the design of corporate pieces such as wallpapers, boards, screensavers, and more.
I always tried to give it variety while maintaining coherence with the brand, ensuring that even though everything looks quite different from each other, it is also understood that it's all part of the same entity.
Years active:
2017 - 2022
Main programs used:
bs as city government
During my time working for the government of the city of Buenos Aires, we developed a wide range of materials, from videos and animations for large events to mass email campaigns for all government employees.
I focused on internal communications, creating strategies tailored to each ministry's needs. This required effective messaging with diverse professionals, including health personnel, police officers, teachers, park rangers, and ministry employees.
Working with such varied clients has been enriching, teaching me the importance of interdepartmental coordination, clear objectives and deadlines, and having full confidence in my own and my colleagues' abilities.
Internal Comms for
Argentina's 3rd Largest Org
In my role, I focused on a diverse range of tasks, which included creating animations and graphics for internal events, producing video tutorials, executing various ministry campaigns, and developing official videos featuring high-level city politicians.
A significant portion of my responsibilities centred around crafting email marketing materials and communications for public buildings, which reached up to 150,000 employees.
These efforts yielded positive results, with an open rate above average and receiving favorable feedback from our audience.
